Social media can be a great help when looking for your next position. By advertising yourself, you could reach a much larger audience than if you just put your CV on a few relevant job boards.
It’s no lie social media has become largely recognised as an asset to growth within companies, so it makes sense to harness it and market yourself when looking for your next position.
What can you do on Twitter to be seen?
Update Your Bio
You have 160 characters, use this to advertise yourself and what positions you’re looking for. Relevant hashtags included in the bio can help, although hashtags aren’t as important these days; what’s more important is that you use relevant words to describe yourself and your aspirations as these can be searched upon and can bring up your profile.
On Twitter you can choose to pin a tweet to the top of your feed. This ensures it stays at the top of your profile, and will often be the first thing readers see on your page. Use it well! You can tell your followers you’re looking for opportunities, and if you boost it with a relevant image or photo, you’re almost guaranteed more views (according to statistics). If you want to really push the boat out, you could also upload a short video to introduce yourself.
If you’re looking at reaching a larger audience, then paid advertising should be your go-to. Recently, I wanted to test out how far a small budget of £10 would get me with a 5 day campaign, the results?
- 5,069 impressions
- 169 total engagements
- 5 retweets
- 5 likes
These don’t seem like amazing results, however, shortly after, more and more people started following me and liking other content I had posted, and I gained over 30 new followers.
When you look for your next position, paid campaigns can be completely tailored to how you want to target people. First off, it gives you a choice of objectives you want to get out of your tweet. If you’re looking for a new position, I would advise using “Awareness” as this will ensure as many people as possible will see your tweet in their timeline.
The last page is the exciting one: you get to target a certain audience of your choice by age, locations, interests and key words. You can also pop in certain users and it will find profiles similar to this that you can target.
Becoming More Active
If you’re active on Twitter but only posting a couple of times a week and not really engaging with your followers, it’s well worth upping your postings.
Downloading Buffer or Hootsuite and creating your tweets through one of these apps will help post your content out at the best times to get the most exposure to your content. I would maybe aim at tweeting 4-6 times a day, posting content relevant to your experience and career (e.g. if you’re in Finance, post links to Finance articles your followers may find interesting or ask open questions to engage).
If you’re not really engaging with your followers it might be worth “liking” more content and getting into conversations to get more exposure to your profile.
Searches on Twitter
More and more companies are advertising their open positions via company Twitter accounts. It’s well worth following companies that you would love to work at just in case a suitable role pops up, it could also show you an insight to the company and could be a great talking point if you succeed in getting an interview!
Equally it’s worth following local recruitment agencies as they tend to post live roles and news relating to the sectors they cover. Why not give @WadeMacDon a follow to stay up to date with our latest Finance, Accountancy and HR roles.
This post was written by Siola-Jay Gardner, our Social Media & Sales Coordinator, follow her tweets here.